PhD Анита Шулеска Циунова
no.: 01849

marketing strategy, customer and user behavior, customer satisfaction, brand, social media

Anita Ciunova-Shuleska graduated from the Faculty of Economics-Skopje in 1996 as the best student in the generation. She acquired Master degree in 2001, and a PhD in 2004 at the Faculty of Economics-Skopje. She worked at OKTA AD Skopje from 1998 to 2000. Since 2000 she has been employed at the Faculty of Economics-Skopje, She teaches Marketing Management and Integrated Marketing Communications and is involved in postgraduate and doctoral programs. In 2016 she received the best scientist in the field of social science award given by the UKIM. 1.Ciunova-Shuleska, A., Palamidovska-Sterjadovska, N., Jakimova, T., & Trenovski, B., 2025. Understanding Monetary Policy Communication in a Small and Open Economy Under an Exchange Rate Anchor: The Case of North Macedonia. Eastern European Economics, 63(2), pp. 204-236. 2. Ciunova-Shuleska, A., Palamidovska-Sterjadovska, N., Parker, K., Geegan, S., & Amissah, A. A., 2025. University Communication About Mental Health Amid the Twin Pandemics: Text Mining and Sentiment Analysis. Romanian Journal of Communication and Public Relations, 27(1), pp. 53-75. 3. Palamidovska-Sterjadovska, N., Rasul, T., Lim, W. M., Ciunova-Shuleska, A., Ladeira, W. J., Santini, F. D. O., & Bogoevska-Gavrilova, I., 2025. Service quality in mobile banking. International Journal of Bank Marketing, 43(6), pp. 1195–1230. 4. Santa, M., Ciunova Shuleska, A., & Palamidovska Sterjadovska, N., 2025. Understanding social capital in community‐driven ride sharing: Lessons from a developing country. The Electronic Journal of Information Systems in Developing Countries, 91 (1), e12347. 5. Ciunova-Shuleska, A., Palamidovska-Sterjadovska, N., Bogoevska-Gavrilova, I., & Mihajlov, M. (2024). To comment or not? The role of brand-related content type on social media. Economic Research-Ekonomska Istraživanja, 37(1). https://doi.org/10.1080/1331677X.2024.2308876 6. Parker, K. A., Geegan, S. A., Palamidovska-Sterjadovska, N., Shuleska, A. C., Ivanov, B., Pfeiffer, S., & Adam, T. (2024). The Relevance of Relatives and Friends: Subjective Norms and Social Networks Driving Young Macedonians’ COVID-19 Vaccine Decisions. The International Journal of Interdisciplinary Social and Community Studies, 19(2), 177. 7. Palamidovska-Sterjadovska, N., Prodanova, J. and Ciunova-Shuleska, A. (2024), "Why do customers value m-banking apps? A stimulus-organism-response perspective", Spanish Journal of Marketing - ESIC, Vol. 28 No. 4, pp. 481-499. https://doi.org/10.1108/SJME-01-2023-0024 8. Ciunova Shuleska, A., Palamidovska-Sterjadovska, N. and Bogoevska-Gavrilova, I. (2022) “What drives liking different brand-related content on social media?”, Marketing Intelligence and Planning Vol. 40, No. 4, pp. 542-556. 9. Ciunova-Shuleska, A., Palamidovska-Sterjadovska, N. and Prodanova, J., (2022). “What drives m-banking clients to continue using m-banking services?”, Journal of Business Research, Vol. 139, pp.731-739. 10. Osakwe, C., Palamidovska-Sterjadovska, N., Mihajlov, M. and Ciunova-Shuleska, A. (2020), "Brand orientation, brand-building behavior, and brand identity in SMEs: An empirical evaluation", Marketing Intelligence and Planning, Vol. 38 No. 7, pp. 813-828. 11. Prodanova, J., Ciunova-Shuleska, A. and Palamidovska-Sterjadovska, N. (2019), “Enriching m-banking perceived value to achieve reuse intention”, Marketing Intelligence & Planning, Vol. 37 No. 6, pp. 617-630. 12. Ciunova-Shuleska, A. and Palamidovska-Sterjadovska, N. (2019), “Model of satisfaction involving affect and personality traits”, Eurasia Business Review, Vol. 9 No. 4, pp. 485-500. 13. Palamidovska-Sterjadovska, N. and Ciunova-Shuleska, A. (2017), “An integrated model of customer loyalty in the Macedonian mobile service market”, E+M Ekonomie a Management, Vol. 20 No. 2, pp. 199-215. Google Scholar: https://scholar.google.com/citations?user=Aho3be0AAAAJ&hl=en Academia: https://independent.academia.edu/AnitaCiunova Repositorium: https://repository.ukim.mk/simple-search?query=anita+ciunova