PhD Николина Паламидовска Стерјадовска
no.: 02507

Marketing, marketing research, public relations

Ciunova-Shuleska, A., Palamidovska-Sterjadovska, N., Jakimova, T., & Trenovski, B. (2025). Understanding Monetary Policy Communication in a Small and Open Economy Under an Exchange Rate Anchor: The Case of North Macedonia. Eastern European Economics, 63(2), 204-236. https://www.tandfonline.com/doi/abs/10.1080/00128775.2024.2304212 Ciunova-Shuleska, A., Palamidovska-Sterjadovska, N., Parker, K., Geegan, S., & Amissah, A. A. (2025). University Communication About Mental Health Amid the Twin Pandemics: Text Mining and Sentiment Analysis. Romanian Journal of Communication and Public Relations, 27(1), 53-75. https://doi.org/10.21018/rjcpr.2025.1.685 Palamidovska-Sterjadovska, N., Rasul, T., Lim, W. M., Ciunova-Shuleska, A., Ladeira, W. J., Santini, F. D. O., & Bogoevska-Gavrilova, I. (2025). Service quality in mobile banking. International Journal of Bank Marketing, 43(6), pp. 1195–1230. https://doi.org/10.1108/IJBM-02-2024-01052 Santa, M., Ciunova Shuleska, A., & Palamidovska Sterjadovska, N. (2025). Understanding social capital in community‐driven ride sharing: Lessons from a developing country. The Electronic Journal of Information Systems in Developing Countries, 91 (1), e12347. https://doi.org/10.1002/isd2.123472 • Palamidovska-Sterjadovska, N., Prodanova, J. and Ciunova-Shuleska, A., 2024. Why do customers value m-banking apps? A stimulus-organism-response perspective. Spanish Journal of Marketing-ESIC, 28(4), pp.481-499. https://www.emerald.com/insight/content/doi/10.1108/sjme-01-2023-0024/full/html • Ciunova-Shuleska, A., Palamidovska-Sterjadovska, N., Bogoevska-Gavrilova, I. and Mihajlov, M., 2024. To comment or not? The role of brand-related content type on social media. Economic research-Ekonomska istraživanja, 37(1). https://www.tandfonline.com/doi/full/10.1080/1331677X.2024.2308876 • Parker, K.A., Geegan, S.A., Palamidovska-Sterjadovska, N., Shuleska, A.C., Ivanov, B., Pfeiffer, S. and Adam, T., 2024. The Relevance of Relatives and Friends: Subjective Norms and Social Networks Driving Young Macedonians’ COVID-19 Vaccine Decisions. The International Journal of Interdisciplinary Social and Community Studies, 19(2), p.177. https://www.proquest.com/openview/4c4fb856b7d75daccaef05e455ad4563/1?cbl=5529408&pq-origsite=gscholar • Parker, K. A., Hester, E. B., Geegan, S. A., Ciunova-Shuleska, A., Palamidovska-Sterjadovska, N., & Ivanov, B. (2022). Reflections on emigration aspirations from young, educated people in small Balkan countries: A qualitative analysis of reasons to leave or stay in North Macedonia. Central and Eastern European Migration Review, 11(1), 65-84. https://doi.org/10.54667/ceemr.2022.07 • Ciunova-Shuleska, A., Palamidovska-Sterjadovska, N. and Bogoevska-Gavrilova, I. (2022), "What drives liking different brand-related social media content?", Marketing Intelligence & Planning, Vol. 40 No. 4, pp. 542-556. https://doi.org/10.1108/MIP-08-2021-0277 • Ciunova-Shuleska, A., Palamidovska-Sterjadovska, N., & Prodanova, J. (2022). What drives m-banking clients to continue using m-banking services?. Journal of Business Research, 139, 731-739.