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Projects / Programmes source: ARIS

Modeling of marketing and managerial support to improve the competitiveness of the fruit production

Research activity

Code Science Field Subfield
4.03.08  Biotechnical sciences  Plant production  Economics of agro-food processing and rural development 

Code Science Field
S187  Social sciences  Agricultural economics 
Keywords
hruit production, marketing, management, modeling, Slovenia
Evaluation (rules)
source: COBISS
Researchers (7)
no. Code Name and surname Research area Role Period No. of publicationsNo. of publications
1.  03667  PhD Iča Rojšek  Economics  Researcher  1999 - 2000  470 
2.  07552  PhD Anita Solar  Plant production  Researcher  1999 - 2000  521 
3.  06404  PhD Franci Štampar  Plant production  Researcher  1999 - 2000  1,186 
4.  10584  PhD Andrej Udovč  Plant production  Researcher  2000  568 
5.  04694  PhD Katja Vadnal  Plant production  Head  1999 - 2000  517 
6.  03853  PhD Mojca Viršček Marn  Plant production  Researcher  1999 - 2000  419 
7.  07446  PhD Lidija Zadnik-Stirn  Forestry, wood and paper technology  Researcher  1999 - 2000  611 
Organisations (1)
no. Code Research organisation City Registration number No. of publicationsNo. of publications
1.  0584  University of Ljubljana, School of Economics and Business (SEB)  Ljubljana  1626922  43,445 
Abstract
Inherited factors of competitiveness and product oriented business practice of Slovenian fruit production have to be supplemented by developed ones and iterconnected by corresponding marketing and managerial decisins. Modeling of marketing and managerial support to improve the competitiveness of the fruit production has to link specific research methods of economy, agricultural economics and agronomics. Resulting methodical mix enables use of synergy in the fruit business system.
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