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International projects source: SICRIS

The image of Alpine Products: A common resource for pan-Alpine territorial brand cooperation

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Researchers (1)
no. Code Name and surname Research area Role Period No. of publications
1.  21449  PhD Špela Ledinek Lozej  Humanities  Head  2022 - 2023  410 
Organisations (1)
no. Code Research organisation City Registration number No. of publications
1.  0618  Research Centre of the Slovenian Academy of Sciences and Arts  Ljubljana  5105498000  63,016 
Abstract
Territorial brands (TBs) that aim to establish 100% local value chains, despite their benefits for territorial development, can result in the proliferation of initiatives requiring investments of inefficient size & hinder collaboration with other regions. The common image of the Alps is a joint cultural asset that could facilitate cross-regional/border value chains. The project will develop policy and managerial insight for collaborative TB initiatives through experiment-based research on consumers’ perceived image of ‘Made in the Alps’ products resulting from cross-regional/border value chains and supporting pilot actions.
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