Šavrinke - REVITALIZATION OF THE CROSS-BORDER CULTURAL HERITAGE OF SAVRINK WITH A SUSTAINABLE TOURIST OFFER

We are witnessing the economic weakening of the hinterland of Istria and the emigration of the population, especially from the northern border areas. The pandemic has further reduced the level of entrepreneurial activities and the local food supply. However, the demand in tourism for green and cultural experiences in remote places is increasing. Due to a fast-paced lifestyle, tourists want a break from their everyday routine. Vacations in smaller towns provide authentic flavors of the region and offer relaxation away from the crowds of tourists. With the right content, based on the region's identity, and a responsible approach that does not change the image of the cultural landscape, we could redirect the coastal flow of tourists to the hinterland.