Theories of Internet Culture and Internet Textuality

The Internet is an interactive media within which new forms of culture and art originate, forms that can not be translated into other media without noticeably loss of their specific qualities. An important role of Internet media is also the new textuality, based on the particularities of this media. This textuality is founded on multimedialy formed words-images-bodies and functions only on computer screens and screens of mobile phones. A part of the Internet culture and Internet textuality are also art and literary projects that utilize the specificity of this media and therefore reject the stable forms of art and literature. We are talking about net art that, unlike modern art, remains integrated with Internet environments and abandons placements in a white gallery cube.The main purpose of my research, in which I will use the methodological apparatus of cultural studies, aesthetics and phenomenology, is a conceptualisation of the specificity of net art and Internet (literary) textuality. However, the exploration of both domains will as well be a starting point for the research of other phenomena of net art that have numerous consequences also in the areas of new social relations, lifestyles, new forms of perception, design and even new politics. The Internet is not only a smooth space of freedom but also an environment of new hierarchies and forms of domination, therefore net artists often collaborate in new on-line forms of civil disobedience as well. The influence of net art on the perception of individuals is important as well; these individuals are not satisfied with the passive role of receiving information anymore, but are taking over roles of actors in the on-line data world.Among the goals of my research is the discovery of new scientific knowledge, connected with the implications of the Internet, and to influence with it the development of the sciences such as aesthetics, art theory, literary theory, cultural science and sociology of culture as well. I will dedicate special attention to the research of key features of net artwork as a process-like, performative and data structure, which means a break with the traditional concepts of artwork. And by analysing Internet textuality I will attempt to discover its specificity that emerge from the needs, perception and orientation of the contemporary fe/male individual. Therefore I will analyse the multimedia nature of this textuality, its new, "economic" organisation and foundation on text as a form of virtual reality.