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Obtaining statistical data

International projects source: SICRIS

Implementing mass media campaigns and evaluating their (isolated) effect on traffic accidents and other performance indicators

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Researchers (1)
no. Code Name and surname Research area Role Period No. of publications
1.  06813  PhD Vlasta Novak Zabukovec  Psychology  Head  2006 - 2009  429 
Organisations (1)
no. Code Research organisation City Registration number No. of publications
1.  0581  University of Ljubljana, Faculty of Arts  Ljubljana  1627058  97,958 
Abstract
There is a large body of research on the effect of mass media campaigns available that allows formulating best practices for designing and evaluating campaigns. Several studies have focussed on road crashes as outcome measure but the majority is aiming at measuring perception, acceptation and notoriety of campaigns. However, there seems to be an urgent need for evaluation research focussing on isolating the effect of mass media campaigns on the number of road crashes and other outcome measures from the effect of other supporting activities like enforcement.This could be achieved by determining the relative contribution of mass media campaigns in integrated campaigns that typically consist of accompanying activities like enforcement. Availability of clear scientific information both on the effectiveness and cost-effectiveness of the isolated effect of campaigns is a prerequisite to design future campaigns in the most effective and optimal fashion as possible.
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