1.

PORTOROŽ BUSINESS CONFERENCE (PKP)

Prof. Prašnikar is a president of PKP programme board, which serves as a communication platform for academic and business community members and deals with important economic and social issues. Research group gives special attention to selected research topic and its relevance for Slovenian enterprises. Papers published in established international journals were presented at the conference in their initial phase. Round tables host established practitioners from domestic and foreign firms, academics, and politicians. 600-800 participants come to the conference mainly from CEE.

B.01 Organiser of a scientific meeting

COBISS.SI-ID: 253238784

2.

Linking CSR and willingness to pay - an empirical investigation in Germany and Slovenia

In cooperation with established German experts team members conducted empirical study, which employs a Vickrey Auction which incentivizes consumers to reveal their exact willingness to pay. The influence of CSR on consumers’ willingness to pay was found to be weaker than prior studies suggested. Moreover, the findings of the study reveal that the validity of the model can be extended to both subsample where CSR is well established (Germany) and subsample where CSR is still developing (Slovenia).

F.02 Acquisition of new scientific knowledge

COBISS.SI-ID: 19362022

3.

Sončni vrt company's preparation for entering the market with the production of organic food

Sončni vrt company is entering the slovenian organic food market with locally grown vegetables (lettuce, peppers, and cucumbers) from the region of Prekmurje. Majority of these vegetables, consumed in Slovenia, are imported from other countries and traditionally produced. Members of the team conducted extensive market study, which covered nearly 1000 consumers through structural interviews. Study reveals significant possibilities of buying “green” alternative products. They are better quality, better testing and fresher.

F.02 Acquisition of new scientific knowledge

COBISS.SI-ID: 19667174

4.

VISITING PROFESSOR AT THE UNIVERSITY

Polona Domadenik is a visiting professor at the John Muir Institute of the environment, University of California Davis, where she will deepen her knowledge of environmental economics. The institute supports innovation and discovery aimed at solving real-world environmental problems and links science and technology to policy by providing the intellectual setting for interactions between researchers, regulatory agencies, policymakers and the public.

B.05 Guest lecturer at an institute/university

COBISS.SI-ID: 18873062