Results of new product development (NPD) in Slovenian companies is presented. Internal and external sources for information in NPD are studied. Importance and frequency of use of different sources are presented. Results are presented for different types of organisations which have participated in this research, such as: followers, specialists, competitors and leaders. Data were gathered with questionnaire from June up to October 2009. Among external sources of data used in NPD Slovenian organisations depend on supplier’s information. Customers are for specialists and competitors the most important external source of information for NPD. The most frequent used data for NPD are related with previous projects, data and experiences. Data in this research are presented based on descriptive statistics.
B.03 Paper at an international scientific conferenceCOBISS.SI-ID: 3749335
In this paper the analysis of service repositioning is presented, that a vehicles logistic centre has to implement because of market concussions. Short study of company's existing marketing strategies and activities, and the analysis of current company's market positioning are displayed. Approaches toward existing business partners and potential customers are analized in detailed analysis. Potential customers are segmented into two groups: customers on business to business market and on consumer market in which the company is only emerging. A suitable marketing strategy is proposed for every identified market segment to achieve best business results for company's sustainable development, and to increase market share both in business to business market, and in consumer market.
B.03 Paper at an international scientific conferenceCOBISS.SI-ID: 4167895
Presenting to the students the concept of marketing culture, its dimensions and impact on the development of competitive advantages.
B.05 Guest lecturer at an institute/universityCOBISS.SI-ID: 4391127
Within the category of organizational assets, the culture of the organization is that element which forms most slowly, but in turn has the most sustainable and, in companies with a strong culture, also the strongest influence on the operation of the organization. Thus it is no surprise that theoreticians and practitioners of management have focussed on the question of what kind of culture an organization needs that would amount to a source of sustainable competitive advantage. As certain current research has shown marketing culture may be the answer to this question. Changing the culture of an organization into marketing culture is a process that may begin and be motivated solely if we know to which extent the marketing culture is already present or developed within the organization. This is even more important if we consider that only organizations which really focused on their customersʼ needs are ready to develop and invest in new green technologies. The paper presents an instrument for the measurement of marketing culture, its implementation in a representative sample of medium-large and large food processing companies in Slovenia and discusses the methodological questions and implications, which rose from the use of the developed instrument.
B.03 Paper at an international scientific conferenceCOBISS.SI-ID: 4210647
The paper presents the concept of duality, which presupposes the synthesis of two apparently opposite organisationʼs properties. The fundamental research hypothesis argues that organisations, which are able to transcend the so-called duality paradox thus enhance their effectiveness and efficiency. In the research twenty-one dualities at the normative and strategic level of organisational policy have been examined. The results confirm the fundamental hypothesis even if they need to be considered in the light of the limitations of the research sample. Nevertheless, the findings arrived at provide a good starting point for a future research involving a larger sample of industries and organisations.
B.03 Paper at an international scientific conferenceCOBISS.SI-ID: 4205015