The chapter investigates the role of SMEs and compare their performance to the performance of the economy at large and large companies. While We examined the role of SMEs and entrepreneurship as a promoter of economic growth. Based on detailed survey data, two broad segments could be identified. The first is the “motivated exporting entrepreneurs”, the second could be termed home-market-oriented “job providers” or the less ambitious family owned businesses, which are primarily satisfied with their position and their main goal is not growth or exports but primarily to ensure stability of employment. If the role of SMEs is evaluated from a growth perspective, the first segment is relatively more important.
C.02 Editorial board of a national monographCOBISS.SI-ID: 23426022
The article was accepted as the only one from the region in the program of the 17th World Congress of the International Economic Association in Jordan.
B.03 Paper at an international scientific conferenceCOBISS.SI-ID: 22480614
Prof. Prašnikar is a president of the programme board of the yearly Portorož Business Conference (PKP), which serves as a communication platform for academic and business community members and deals with important economic and social issues. Research group gives special attention to selected research topic and its relevance for enterprises in the region. Papers published in established international journals are firstly presented in the conference book in their initial phase. Round tables host established practitioners from domestic and foreign firms, academics, and politicians. 600¬800 participants come to the conference mainly from CEE.
B.02 Presiding over the programming board of a conferenceCOBISS.SI-ID: 276423424
The paper "Navigating through the storms" is the lead paper in the book with the same title, which studies, which were the particular skills in the companies that helped them "navigate through the storms" of the current global economic circumstances more successfully. Two major aspects are stressed. First, the companies continuously suggest that new market penetration is a possible remedy for the declining demand in the existing markets. In terms of expansion, primarily the emerging markets, where Slovenian companies are not or are weakly present, while their products could be potentially interesting. But new market penetration is closely linked to the nature and organization as well as "power" of the marketing departments in firms, their actual responsibilities and potential subordination to other functions. While both market and marketing innovations are stressed as potential remedy for declining demand, the results of an extensive study of the marketing departments in Slovenian companies how that these differ a lot in terms of their influence, impact on strategy, quality, etc.
C.01 Editorial board of a foreign/international collection of papers/bookCOBISS.SI-ID: 22866662