Investments, mergers and acquisitions were central to the fourth international industry-focused event Telematics Conference SEEurope (Bucharest, 2nd October 2014, members of the organising committee: Alenka Bezjak Mlakar, Dan Podjed), which was attended by more than a hundred representatives of regional and global providers of telematics solutions, equipment manufacturers, M2M service providers, logistics and transport companies, and other key stakeholders in the telematics sector. The conference made it evident that vehicle telematics is still – or rather, is increasingly so – a hot industry. Some speakers even drew comparisons to the (too) quick growth of online companies towards the end of the 1990s. The expansion of telematics has not been uniform across all regions, however. The percentage of vehicles equipped with telematics solutions for monitoring driving, for example, is significantly higher in the west and north of Europe than in Southeast Europe, which is why that region is becoming very attractive for investors. In the exhibition area, visitors could see development advances made by Baltic Car Equipment, Cango, Cellocator Division Pointer Telocation, EcoFleet, Gurtam, iSYS Professional, Mobileye, Omnicomm, RCS-Navigation, Ruptela, SafeFleet, and Teltonika.
F.18 Transfer of new know-how to direct users (seminars, fora, conferences)
COBISS.SI-ID: 38053933How do people behave in traffic? How is it possible to change their driving habits? These were the key questions of symposium which was the first public presentation of the project “DriveGreen: Development of an eco-driving application for a transition to a low-carbon society”. As it was highlighted at the symposium, technological initiatives (e.g. the application “DriveGreen”) are not enough to promote eco-driving, especially since the basic rules of such driving are actually quite simple: moderate acceleration, traffic flow predictions, observing traffic signalization, avoiding the rush hour, steady driving, obeying the speed limits, etc. Non-technological approaches are therefore an important part of raising awareness about these rules, e.g. education, traffic monitoring, financial benefits for eco-drivers, advertising, etc.
B.01 Organiser of a scientific meeting
COBISS.SI-ID: 37582125How do we motivate people to change their driving habits, such as rapid acceleration, sudden braking, idling and speeding, which increase CO2 emissions? In this conference paper, presented in the conference panel "Applied anthropology as a source of innovativeness" (convenors: Dr Dan Podjed, Dr Rachael Gooberman-Hill), it is argued that simple and user-friendly mobile solutions provide a promising answer to these questions and promote the so-called ecodriving. The advantages of such a "green" driving style go beyond ecological initiatives - they include reducing driving costs and producing safety benefits. This paper presents a co-creation of such a mobile application, developed in an interdisciplinary team. Since its R&D team, which includes anthropologists, believes a single approach to altering driving practices cannot be used in all socio-cultural settings, the application is cross-culturally oriented. Important part of its development is ethnographic research, combined with quantitative measurements of driving styles. By such "quanlitative" approach it is established which elements of the application should be adapted to specific driving practices, traffic infrastructure, number of vehicles on roads and other socio-cultural and technological factors.
B.03 Paper at an international scientific conference
COBISS.SI-ID: 37550125