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Research activity
| Code | Science | Field | Subfield |
|---|---|---|---|
| 5.02.01 | Social sciences | Economics | Economy sciences |
| 5.02.02 | Social sciences | Economics | Business sciences |
Keywords
marketing policy, marketing strategy, market research, marketing information sistems, marketing management
Data for ARIS tenders (
21.05.2024 – Target research programmes,
archive
)
Citations
Citations for bibliographic records in COBIB.SI that are linked to records in citation databases
Mentoring junior researchers
| no. | Name and surname | Type | Period | Code |
|---|---|---|---|---|
| 1 |
|
Doctoral degree | 5/1/1994 - 10/31/1996 | 14740 |
Education
| Level of education | Professional title | Study subject | Faculty | Year |
|---|---|---|---|---|
| B. Sc. |
University of Zagreb, Faculty of Economics and Business
|
1966 | ||
| Master's degree | Marketing |
University of Zagreb, Faculty of Economics and Business
|
1972 | |
| Doctoral degree | Ph. D. | Marketing |
University of Zagreb, Faculty of Economics and Business
|
1977 |
Doctoral dissertations and other final papers
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