Mednarodni projekti
Creative processes for enterprise innovation
Organizacije (1)
| št. |
Evidenčna št. |
Razisk. organizacija |
Kraj |
Matična številka |
Štev. publikacijŠtev. publikacij |
| 1. |
0552 |
Univerza v Mariboru |
Maribor |
5089638000 |
454 |
Povzetek
The project will deal with the capacity of the enterprises to be creative. Successful organisations create competitive advantage through innovation and creativity, which is the first step of innovation process. Such companies can not be creative and innovative by accident; they must effectively manage the innovation process. Thus, the general project goal is to increase the awareness and the capacity of the European enterprises about methodologies and techniques that may promote the creative climate inside the enterprise and, thus, the innovation both through the generation of new ideas and even the optimal utilisation of 'resident' know-how and technology that often are unexploited or not valorised. According to this goal, we have already studied and benchmarked about 16 methodologies and 80 techniques developed both by scholars and consultants at international level: through this preliminary analysis, we have identified and defined the 'best of breed' in terms of methodologies and techniques. Two industrial groups will be the field tests for the selected approach: the two chosen sectors (home appliances and motorcycles) are significantly characterised by the continuous need for innovating and gaining competitive advantage through technological development. Some more theoretical sessions will take place with two other industrial users. These awareness sessions aim to spread the general concepts about creativity and to improve the knowledge about the creative process. Moreover, the project aims to spread the main concepts towards other industrial fields that could highly benefit by the adoption of such techniques. Dissemination of information will be highly promoted throughout its duration. We have planned to deliver, in particular, 7 seminars, 3 in Italy, 2 in Norway and 2 in Slovenia, to present the project contents and outcomes. The dissemination will involve even the European Research Projects and non-specialized receivers through the web.
