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Mednarodni projekti vir: SICRIS

Implementing mass media campaigns and evaluating their (isolated) effect on traffic accidents and other performance indicators

Uredi
Raziskovalci (1)
št. Evidenčna št. Ime in priimek Razisk. področje Vloga Obdobje Štev. publikacij
1.  06813  dr. Vlasta Novak Zabukovec  Psihologija  Vodja  2006 - 2009  429 
Organizacije (1)
št. Evidenčna št. Razisk. organizacija Kraj Matična številka Štev. publikacij
1.  0581  Univerza v Ljubljani, Filozofska fakulteta  Ljubljana  1627058  97.992 
Povzetek
There is a large body of research on the effect of mass media campaigns available that allows formulating best practices for designing and evaluating campaigns. Several studies have focussed on road crashes as outcome measure but the majority is aiming at measuring perception, acceptation and notoriety of campaigns. However, there seems to be an urgent need for evaluation research focussing on isolating the effect of mass media campaigns on the number of road crashes and other outcome measures from the effect of other supporting activities like enforcement.This could be achieved by determining the relative contribution of mass media campaigns in integrated campaigns that typically consist of accompanying activities like enforcement. Availability of clear scientific information both on the effectiveness and cost-effectiveness of the isolated effect of campaigns is a prerequisite to design future campaigns in the most effective and optimal fashion as possible.
Zahtevana je potrditev
Zgodovina ogledov
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