Develooment and utilization of novel and traditional technologies in production of competitive food products with added valued for national and global market - CREATING WEALTH FROM THE WEALTH OF SERBIA

The project which will be realized by hundred members research team under the motto CREATING WEALTH FROM THE WEALTH OF SERBIA is directed to the integrated research in the fields of technology, economy and management in three key areas in which potential impacts on food production and marketing are foreseen: (1) optimization of postharvest treatment of the most significant agricultural products directed to achievement of cost based competitiveness of the products, (2) production of supplements, food products and beverages with functional properties as the added value for the consumers and (3) utilization of potentials and tradition of rural regions through merging of diversified agriculture offer. Investigations in the areas of (1) achievement of complete traceability in food production chain by utilization of radio frequency identification RFID technologies, (2) analysis of comparative and cumulative macroeconomic impact and (3) knowledge management research and development of knowledge transfer process as the support for building of knowledge based economy are also involved in the project covering equally all three focused food production areas. Planned research will result also in fundamental knowledge upgrading directed to histological and pathological characterization of in vivo obtained effects of developed functional supplements and food products.