Projects / Programmes
Stanje oblikovanja, s poudarkom na industrijskem oblikovanju, kot dela kreativnih industrij in primeri dobre prakse v svetu kot podlaga za krepitev te dejavnosti v Sloveniji (Slovene)
| Code |
Science |
Field |
Subfield |
| 5.02.01 |
Social sciences |
Economics |
Economy sciences |
| Code |
Science |
Field |
| 5.02 |
Social Sciences |
Economics and Business |
Researchers (5)
Organisations (2)
Significance for science
The main objective of this project was not the contribution to science, but policy applicable results. Despite that, the project results contain also relevant scientific contributions. The analysis of CCI and design in Slovenia is lagging behind and the project results present the first comprehensive in-depth economic analysis of CCI and design in Slovenia.
There is a lack of quantitative economic analyses of CCI and design also in global terms. The reason for this is in several methodological issues which are related with these analyses and which lead towards incomparability of the specific results. Within this project, several different methodological approaches were used and combined. This way, at least partial comparability of results is assured, as well as greater reliability of the provided estimates.
Within this project, two questionnaires for the analysis of design and creativity were developed. Those questionnaires present important scientific tools, which can be fully or partially used in future research on this topic in Slovenia or abroad.
Two surveys were carried out within the project. Based on those surveys, two databases were created, designed specifically for the purpose of design and creativity analysis. These kind of databases are scarce also in global terms. Due to the above mentioned lack of quantitative evidence in this field, we can therefore look forward to publishing relevant scientific contributions, which are already being prepared. There is an even more important lack of evidence with regard to the relationship between the use of design and success/innovation in companies. Our database contains all necessary data to study this relationship and possibly build a structural equation model or other statistical models. Some of the basic statistics about this relationship are already included in the project final report, which therefore itself also presents a scientific contribution.
Significance for the country
The study presents the analysis of the creative industries and a first comprehensive analysis of the state in the field of industrial design. As such, the study provides an analytical groundwork for the preparation of policy measures in the field of design. The study was carried out based on the examples of similar studies in other developed European countries. Besides the analysis of state, also the analysis of national design policies in other countries was prepared, with the purpose to design a suitable proposition for Slovenia. An overview of the design policy measures, used in other developed EU countries (their content) is provided, together with the target groups of specific measures and the monitoring and evaluation system of their production/design policies.
While in Slovenia, design is still mostly perceived as an esthetical issue, in the developed countries it has been perceived as a synthesis of (strategic) planning, marketing and technological factors (design thinking) for more than 20 years. Existing evaluations confirm the importance of design for competitiveness of companies, regions and countries. In the most successful global companies at the moment (such as Apple, Microsoft, Lego, Alesi, Sony, Virgin, Yahoo) the use design and above all, design thinking, was the key factor which significantly contributed to their success. In the last years, design thinking also provided solutions for several issues of modern society. Developed countries (specially Scandinavian countries, Great Britain) use design to improve the efficiency of the public services and to solve different problems in the society, such as pollution, social exclusion, inappropriate town planning, etc.
In Slovenia, there are a couple of companies which are design oriented, and as a general rule, the success of these companies is above average. Also the analysis of survey data demonstrates a clear positive relationship between design and products/services/processes innovation, specially substantial innovation. Furthermore, there is also a positive relationship between the use of design and success of the companies, measured by profit, increased market share and increased turnover. Companies, which compete on European markets invest more in design, compared to companies, which compete only on local or national markets. In Slovenia, there are some established design studios and individuals, but the situation is still unsatisfactory. The understanding of the importance of design is inadequate in the private as well as in public sector and among policymakers. Therefore, unlike most of the developed countries in the last decade, Slovenia does not have comprehensive production/design policy measures. Furthermore, also the existing research and development support measures in Slovenia do not provide satisfactory results, since too much emphasis is given to technological innovations.
The Slovenian production policy should present one of the foundations for the future development of the country, since the effective use of design presents a tool for restructuring companies and traditional business sectors into globally competitive companies and sectors. Furthermore, it enables the application of the research-developmental projects into innovative products and services with a high added value. Following the lead of the developed countries, the use of design in the public sector could improve the quality of public services and decrease their costs. Therefore, the measures, proposed in the study present an expert groundwork for the preparation of the production policy, which could present an important content (non-technological innovations) of the programme documents for the acquisition of the EU funds in the period 2014-2020, and an important lever for improvement of competitiveness of Slovenian companies and public sector, in the near future.
Most important scientific results
Final report,
complete report on dLib.si
Most important socioeconomically and culturally relevant results
Final report,
complete report on dLib.si
