PhD Vesna Žabkar

PhD Vesna Žabkar
no.: 15495 source: ARIS

researcher – active in research organisation
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  • German
  • Reading: Fluent
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  • Speaking: Fluent
  • Croatian
  • Reading: Fluent
  • Writing: Functional
  • Speaking: Functional
  • Spanish
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  • Writing: Basic
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Research activity

Code Science Field Subfield
5.02.01  Social sciences  Economics  Economy sciences 
5.02.02  Social sciences  Economics  Business sciences 

Code Science Field
S191  Social sciences  Market study 
Keywords
Marketing, marketing research, marketing communications
Bibliography Representative bibliographic units | Personal | COBISS+
source: COBISS
source: SICRIS
Evaluation (metodology)
Evaluation of bibliographic research performance indicators according to ARIS methodology
source: COBISS
source: ARIS
Points
1,353.84
A''
554.76
A'
740.91
A1/2
781.57
CI10
3,506
CImax
604
h10
27
A1
4.99
A3
0.06
Data for the last 5 years (citations for the last 10 years) on November 10, 2025; Data for score A3 calculation refer to period 2020-2024 (2020, 2021, 2023)
Data for ARIS tenders ( 21.05.2024 – Target research programmes, archive )
Citations Citations for bibliographic records in COBIB.SI that are linked to records in citation databases
source: WoS source: Scopus source: COBISS
Database Linked records Citations Pure citations Average pure citations
WoS 61  2,787  2,744  44.98 
Scopus 71  3,866  3,815  53.73 
Mentoring junior researchers
source: ARIS
no. Name and surname Type Period Code
1 PhD Maja Hosta   Bologna doctoral studies  11/1/2010 - 7/31/2017  33181 
Education
source: ARIS
Level of education Professional title Study subject Faculty Year
  B. A. Economics  Ecomomics and Business - International Trade  SI University of Ljubljana, Faculty of Economics 1992 
Master's degree    Business administration  SI University of Ljubljana, Faculty of Economics 1995 
Doctoral degree  Ph. D.   Business administration  SI University of Ljubljana, Faculty of Economics 1999 
Doctoral dissertations and other final papers Show
Obtaining results now
source: COBISS
Employments
source: ARIS
Type of employment Research org. Research group Date of employment Position Role Title
Full time employment (115%, RD:15%)  University of Ljubljana, School of Economics and Business (SEB)  Research Centre of the Faculty of Economics  2/17/1993  Full professor  Researcher  Full professor 
Research projects Legend
source: ARIS
no. Code Title Period Head
1. J5-4576  AN INTEGRATED POLICY APPROACH TO SIMULTANEOUSLY ADDRESS THE ENVIRONMENTAL AND ECONOMIC CRISIS   10/1/2022 - 9/30/2025  PhD Renata Slabe Erker   4,055 
2. L3-3177  Safety evaluation of cannabidiols and implications for public health and consumers behaviour   10/1/2021 - 12/31/2024  PhD Alja Štern   5,209 
3. V5-2264  A framework for measuring the potential of artificial inteligence implementation in Slovenia with an in-depth analysis of the situation in Slovenia and in the EU and a multi-method approach to analysis of status and trends in Slovenia   10/1/2022 - 9/30/2024  PhD Tjaša Redek   5,524 
4. J7-1823  Analysis of territorial and social impacts of the urban tourism and its territorial governance: the cases of Ljubljana, Graz and Maribor   7/1/2019 - 6/30/2022  PhD Naja Marot   2,905 
5. N5-0084  Navigating brand preference through consumers' stereotypes   3/1/2018 - 1/31/2022  PhD Vesna Žabkar   997 
6. J5-7292  In search of sustainable and responsible consumption (SRC)   1/1/2016 - 12/31/2018  PhD Vesna Žabkar   6,150 
7. V3-1501  Simboli na živilih kot orodje potrošnikom za lajšanje izbire zdravju koristnih živil (Slovene)   10/1/2015 - 10/31/2017  PhD Igor Pravst   2,445 
8. J5-5536  Primerjalna analiza odzivanja podjetij na zunanje šoke v državah Jugovzhodne Evrope, PIGS-a in "jedrne skupine evropskih držav" (Slovene)   8/1/2013 - 7/31/2016  PhD Janez Prašnikar   7,772 
9. J5-4169  Analiza investicij v otipljivi in neotipljivi kapital podjetij z vidika graditve konkurenčnih prednosti slovenskih podjetij (Slovene)   7/1/2011 - 6/30/2014  PhD Janez Prašnikar   8,615 
10. V5-0413  Oblikovanje modela merjenja uspešnosti poslovanja hotelskih podjetij (Slovene)   9/1/2008 - 8/31/2009  PhD Tanja Mihalič   5,804 
11. V5-0412  Zasnova metodologije za management odnosov z odjemalci na ravni hotela in razvoj ustreznih instrumentov za merjenje obstoja in uspešnos (Slovene)   9/1/2008 - 8/31/2009  PhD Maja Zalaznik   8,658 
12. J5-9383  Marketing resources of companies in Slovenia and their impact on market and financial performance   1/1/2007 - 12/31/2008  PhD Timotej Jagrič   4,585 
13. V5-0206  Metodologija za stalno spremljanje zadovoljstva turistov (Slovene)   10/1/2006 - 9/30/2007  PhD Maja Zalaznik   9,272 
14. J5-6065  An examination of firms marketing processes and their sustainable competitive advantages   7/1/2004 - 6/30/2007  PhD Irena Vida   5,786 
15. V5-0837  Šport kot element razvoja turizma v Sloveniji - valorizacija športa v turistične namene, športno-turistični proizvodi, trženje in strategija (Slovene)   10/1/2003 - 9/30/2005  PhD Tanja Mihalič   12,466 
16. V5-0920  Oblikovanje modela za povezovanje turističnih produktov v širšo mednarodno turistično območje. Povezovanje turističnih destinacij na območju Severnega Jadra (Slovene)   9/1/2004 - 3/31/2005  PhD Janez Prašnikar   3,956 
17. L5-3462  New entry and economic performance of Slovenian' firms on SouthEast markets (markets of former Yugoslavia)   7/1/2001 - 6/30/2004  PhD Irena Vida   13,128 
18. J5-7863  Slovenian Economy in Transition and Behavior of Firms and Financial Institutions   1/1/1996 - 12/31/2000  PhD Janez Prašnikar   15,618 
ARIS research and infrastructure programmes Legend
source: ARIS
no. Code Title Period Head
1. P5-0128  Challenges of inclusive sustainable development in the predominant paradigm of economic and business sciences   1/1/2018 - 12/31/2027 PhD Vesna Žabkar   10,954 
2. P5-0128  Climate changes and its influence in the predominant paradigm in economic and business science and in Slovenia   1/1/2014 - 12/31/2017 PhD Janez Prašnikar   10,233 
3. P5-0128  klimatske spremembe in njihov vpliv na prevladujočo paradigmo v ekonomskih in poslovnih znanostih ter v Sloveniji (Slovene)   1/1/2009 - 12/31/2013 PhD Janez Prašnikar   11,396 
Biography
Vesna Zabkar is a professor of marketing and former vice dean for research at the SEBLU. She was a visiting scholar at Northwestern University (Fulbright Grant) and is a visiting professor at the University of Vienna (Chair of International Marketing). Her research interests include the role of marketing within companies, sustainability, brand reputation, and cross-cultural consumer research.
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