PhD Vesna Žabkar

PhD Vesna Žabkar
no.: 15495 source: ARIS

researcher – active in research organisation
Foreign language skills
Research activity

Code Science Field Subfield
5.02.01  Social sciences  Economics  Economy sciences 
5.02.02  Social sciences  Economics  Business sciences 

Code Science Field
S191  Social sciences  Market study 
Marketing, marketing research, marketing communications
Data for the last 5 years (citations for the last 10 years) on September 28, 2023; A3 for period 2017-2021 (update for tender in 2022: YES)
Data for ARIS tenders ( 14.06.2023 – Target research programmes, archive )
Database Linked records Citations Pure citations Average pure citations
WoS 55  1,922  1,888  34.33 
Scopus 61  2,651  2,615  42.87 
Mentoring junior researchers
source: ARIS
no. Name and surname Type Period Code
1 PhD Maja Hosta  Bologna doctoral studies  11/1/2010 - 7/31/2017  33181 
source: ARIS
Level of education Professional title Study subject Faculty Year
Bachelor's degree  B. A. Economics  Ecomomics and Business - International Trade  SI University of Ljubljana, Faculty of Economics 1992 
Master's degree    Business administration  SI University of Ljubljana, Faculty of Economics 1995 
Doctor's degree  Ph. D.   Business administration  SI University of Ljubljana, Faculty of Economics 1999 
Doctoral dissertations and other final papers Show
Obtaining results now
source: COBISS
source: ARIS
Type of employment Research org. Research group Date of employment Position Title
Full time employment (120%, RD:20%)  University of Ljubljana, School of Economics and Business (SEB)  Research Centre of the Faculty of Economics  2/17/1993  Full professor  Full professor 
Research projects Legend
source: ARIS
no. Code Title Period Head No. of publications
1. J5-4576  INTEGRIRAN PRISTOP ZA HKRATNO REŠEVANJE OKOLJSKE IN GOSPODARSKE KRIZE (Slovene)   2022 - 2023  PhD Renata Slabe Erker  3,666 
2. V5-2264  A framework for measuring the potential of artificial inteligence implementation in Slovenia with an in-depth analysis of the situation in Slovenia and in the EU and a multi-method approach to analysis of status and trends in Slovenia   2022 - 2023  PhD Tjaša Redek  4,528 
3. L3-3177  Safety evaluation of cannabidiols and implications for public health and consumers behaviour   2021 - 2023    4,678 
4. J7-1823  Analysis of territorial and social impacts of the urban tourism and its territorial governance: the cases of Ljubljana, Graz and Maribor   2019 - 2022  PhD Naja Marot  2,628 
5. N5-0084  Navigating brand preference through consumers' stereotypes   2018 - 2022  PhD Vesna Žabkar  902 
6. J5-7292  In search of sustainable and responsible consumption (SRC)   2016 - 2018  PhD Vesna Žabkar  5,672 
7. V3-1501  Symbols on foods as a tool to help consumers make healthy food choices   2015 - 2017  PhD Igor Pravst  2,217 
8. J5-5536  Comparative analysis of enterprises’ reactions to external shocks in countries of Southeast Europe, PIGS, and »core European countries«   2013 - 2016  PhD Janez Prašnikar  7,040 
9. J5-4169  Analysis of firm-level investment in tangible and intangible capital from the perspective of future competitive advantages of Slovene firms   2011 - 2012  PhD Janez Prašnikar  7,780 
10. V5-0413  Oblikovanje modela merjenja uspešnosti poslovanja hotelskih podjetij (Slovene)   2008 - 2009  PhD Tanja Mihalič  5,307 
11. V5-0412  Zasnova metodologije za management odnosov z odjemalci na ravni hotela in razvoj ustreznih instrumentov za merjenje obstoja in uspešnos (Slovene)   2008 - 2009  PhD Maja Zalaznik  8,084 
12. J5-9383  Marketing resources of companies in Slovenia and their impact on market and financial performance   2007 - 2008  PhD Timotej Jagrič  4,264 
13. V5-0206  Metodologija za stalno spremljanje zadovoljstva turistov (Slovene)   2006 - 2007  PhD Maja Zalaznik  8,697 
14. J5-6065  An examination of firms marketing processes and their sustainable competitive advantages   2004 - 2007  PhD Irena Vida  5,333 
15. V5-0837  Šport kot element razvoja turizma v Sloveniji - valorizacija športa v turistične namene, športno-turistični proizvodi, trženje in strategija (Slovene)   2003 - 2005  PhD Tanja Mihalič  11,750 
16. V5-0920  Oblikovanje modela za povezovanje turističnih produktov v širšo mednarodno turistično območje. Povezovanje turističnih destinacij na območju Severnega Jadra (Slovene)   2005  PhD Janez Prašnikar  3,602 
17. L5-3462  New entry and economic performance of Slovenian' firms on SouthEast markets (markets of former Yugoslavia)   2002 - 2004  PhD Irena Vida  11,879 
18. J5-7863  Slovenian Economy in Transition and Behavior of Firms and Financial Institutions   1999 - 2000  PhD Janez Prašnikar  14,732 
ARIS research and infrastructure programmes Legend
source: ARIS
Vesna Zabkar is a professor of marketing and former vice dean for research at the SEBLU. She was a visiting scholar at Northwestern University (Fulbright Grant) and is a visiting professor at the University of Vienna (Chair of International Marketing). Her research interests include the role of marketing within companies, sustainability, brand reputation, and cross-cultural consumer research.
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